What are the best lead generation tools?

For starting lead generation you need to make people interested in your product or service. Potential customers need to be enticed to visit your website through the best lead generation tools like digital marketing efforts, interesting pieces of content, or email marketing campaigns.

From capturing leads to increasing your conversion rate, doing this can heavily strain your sales team if you have a large target audience. The best way to maximize your team without the risk of burnout is through the use of lead generation software or tools.

lead generation is like the narcissistic guest at a dinner party. If he’s that interesting –– narcissist or not –– you’ll want to listen to him again and again. This is the same for generating leads. 73 percent of B2B companies are focusing on lead quality over lead quantity.

But, to do this at scale, you must invest in automated lead generation platforms. 79 percent of top-performing companies are already utilizing marketing automation.

In this guide, we’ll introduce you the top lead generation tools that you need to know about.

• Email marketing tools
• Lead data collection
• Email address finders
• Email follow-up tools
• Form & email collection tools
• Sales Tools
• Landing page creation & capture tools
• Communication Tools
• Process automation tools
• Advertising Tools
• Social media & forum tools
• Customer research/survey tools
• Calendar scheduling tools

Email Marketing Tools

The most common form of marketing automation is email marketing automation.

When it comes to online lead generation, you can’t beat email marketing. The stats show that most people welcome emails from the companies they want to connect. That’s why email marketing is one of the best lead generation software.

You can access your visitors’ email addresses by creating lead generation forms on your website. When someone registers their email address, they will immediately receive a welcome email. A few days later, he gets another email containing products and services he may like.

1. Avang Email

Let’s start with Avang Email lead generation software, Avang Email is easy to use with getting good results. You can create a responsive email with Drag and Drop editor. Even if you don’t have design experience, drag & drop designer do all thing. With Avang you’ll be able to create Mobile friendly Emails with their drag & drop builder.

Our pricing plans are simple and fair; pay as you go plan is €1 for 10k email and the monthly plan is €5.

Lead data collection

Saying these lead generation tools only help you collect data on your prospects would be an understatement. The AI-powered tools use their software to identify visitor details like company name, email addresses, and more.

2. Prospect.io

Prospecti.io is a modern day sales Automation Platform that’s fully integrated with Salesforce, Pipedrive, Close.io and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.

Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision makers.

Pro plans start at $74 per month (if paid annually) or $99 per month (if paid monthly) and go up in price based on how many credits you’ll need.

Email Address Finders

Sometimes you’re going to need to connect with people who aren’t on your email list. That means finding their email address and contact details. This next batch of tools will help with that.

3. 4. Hunter

If you want to do a quick email search, Hunter is a useful tool. Just type in the domain, and it’ll find the email address pattern. Hunter also includes a confidence rating so you know if the email is likely to be right.

4. Voila Norbert

Voila Norbert promises to help you find and verify email addresses. You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software. That makes it easy to keep track of your lead generation efforts.

Email follow-up tools

If you do a lot of cold email outreach, or your sales approach requires following up with prospects often, These tools help you connect and keep track of prospects and sales leads throughout the sales pipeline. Here are our picks.

5. HubSpot

HubSpot is a collection of integrated software tools, some of which you can even use for free (eg: its capable CRM platform and form builder). In terms of usability, you probably won’t find a better all-in-one solution and the quality across HubSpot’s tools is consistently high.

The problem with HubSpot is that pricing quickly ramps up once you start dealing with a higher volume of leads. So, if your business scales (which is kind of the whole idea with this type of software) you’re going to end up with some hefty monthly bills. If business is going well, the monthly expenses may be worth it but, for us, ActiveCampaign provided 90% of what HubSpot on a more reasonable pricing plan.

6. Boomerang

Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.

7. Pardot

Pardot is a well-known lead generation tool that helps you manage and qualify sales leads. That ensures that you’re always talking to the best leads. Pardot includes fine-grained segmentation and marketing automation for better communication with your future customers.

Form & email collection tools

These tools are all about collecting emails on your site in order to build your email list, either for future drip campaigns or to simply build a larger list for content promotion.

8. Global Database

Global Database is a company data provider, that offers verified and up-to-date business information through an online platform with an advanced filtering system. You can get contact data of the companies matching your ideal lead profile, with a certain financial state, credit risk, position on the market, or digital presence. All you need is to pick various criteria according to your expectations or use one of the integrated workflow solutions provided by the company.

9. Sumo

Sumo is one of the most popular tools for listing building and capturing emails on your site. The tool offers features for popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page). The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. The tool can be used for free (with Sumo branding on popups and the social share bar).

10. OptinMonster

OptinMonster is a tool similar to Sumo. It too includes email optin popups. Forms and popups can be built using a drag-and-drop builder.

Sales Tools

For businesses, the goal of using lead generation tools is turning those leads into sales. And since the best source of repeat business is existing customers, it makes sense to use tools that both make sales and nurture your customers. Here are some tools to help with that.

11. Salesforce

Salesforce is among the world’s top sales and lead management software. It includes tools to help you manage sales leads, customers, sales teams, and more. It integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.

12. Voila Norbert

Voila Norbert is a sales tool that can be used to find someone’s email address. Simply, you’d enter the name of the person you’d like to find an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans at $0.10/lead.

13. HubSpot Sales

HubSpot Sales is part of HubSpot’s suite of free tools for small businesses. It helps you save time by generating new sales leads. HubSpot Sales includes tools and templates for outreach and follow-up, so you can interact more efficiently with prospective customers.

Landing page creation & capture tools

Landing page software is an important tool for anyone looking for leads on the internet.

Having the ability to rapidly create custom landing pages with forms, images, and funnels is game-changing. These lead generation tools will allow you to create a custom landing page and lead capture forms on your website. These are useful when trying to get visitors to sign up for an Ebook, a demo request, or a sales call.

14. Unbounce

From them: “Unbounce is the easiest way to build and test custom landing pages, website popups and sticky bars. Improve your post-click conversion rates and launch more campaigns, fast.”

Unbounce was the first landing page software. You could actually say they invented the category. $79/month for the Essential plan. The Premium plan is $159/month and the Enterprise plans begin at $399+/month.

15. Instapage

Instapage allows you to create stunning, on-brand, mobile-responsive landing pages from one of 200+ templates. No developer needed.

Instapage is a useful tool for the casual blogger, online small business owner and the powerhouse search agency alike. Instapage makes creating beautiful landing page as simple as “drag and drop.”

It takes about 2 minutes to set up and it has an extremely user-friendly, customizable editor, which will undoubtedly earn you more leads, cheaper.

16. Leadpages

claims to be the “#1 Landing Page Builder”. While we can’t necessarily say it’s the best, it does have a very well-designed drag-and-drop builder that is super easy to use. Additionally, the platform enables you to build Facebook ads directly inside the tool and it evens features built-in payment functionality for forms.

Communication Tools

talking to people who land on your site can help you win them as customers. That applies to sales leads, too. This next batch of lead generation software tools will help with communication.

First, let’s look at a few live chat tools.

17. Crisp Chat

“Cross-channel customer support experiences using modern messaging

Crisp is not your regular communication software tool, it delivers a personalized experience to your customers and prospects by having a human-touch in the conversation.

This lead generation software tool can also help you get valuable feedback from your customers. Moreover, Crisp messaging tool automates the retargeting process by sending target email and in-app messages.

Pricing – For starters, you can assess this lead generation messaging software by availing their freemium package. For more features and seats, try out their paid package starting at $25 per month.

18. Jivochat

“Get on your customers’ level with JivoChat

Do you want to empower your brand with a messaging service that fully engages your customers? Then JivoChat is the communication tool for you.

This lead generation software tool is an all-in-one messenger that caters to the customer on every platform including live chat, email, phone, and social media channels. Pricing – You can avail the freemium package with basic features. They also have a professional version which is priced at $10 per month for one agent if billed annually. You can also try the JivoChat Professional free for 14 days first.

19. drift

Drift helps you deliver helpful and personal service to customers by having a conversation with them. According to Drift, conversation drives half of all online sales, so this is crucial. This lead generation tool can help you wow your customers, and it includes a free level.

20. Intercom

Need a modern messaging service to fully engage site visitors? Intercom could be the answer. As well as being one of the best lead capture tools around, Intercom can help with customer support and onboarding.

21. Tawk.to

Tawk.to is a live chat tool similar to Drift and Intercom, however, the tool is offered specifically as a WordPress plugin. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $9/month to remove the company branding.

Process automation tools

These tools help you save time by automatically completing routine actions. They can be used directly to find leads by notifying you of new postings on a specific directory, or they can simply help you save time by automating mundane tasks.

22. IFTTT

IFTTT stands for “If This Then That”. The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a specific Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.

23. Zapier

Zapier works much like IFFFT does, if a specific action occurs then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.

Advertising Tools

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. If you want to get leads by promoting your business you’ll need some lead generation tools to advertise your products and services. In addition to using social ads on Facebook, LinkedIn, Twitter, and others, here are some more lead generation services to try.

24. Google Ads

Google Ads service puts ads in front of people when they search for related terms. That makes the ads relevant and increases the chances that searchers will visit your website or call your business. One great feature is that setting up campaigns is free. You only pay for advertising when people click your ad.

25. AdRoll

AdRoll is a performance marketing platform that has evolved over the last 10 years using the largest advertiser data co-op in the market. What that means for marketers is that they can reach their audience anywhere on the web and, using AdRoll’s products, help get those customers to make a purchase.

26. AdEspresso

Hootsuite’s AdEspresso is an optimization tool for Facebook, Instagram, and Google ads. It lets you create and test multiple ad variants with only a few clicks. You can run ads with various audiences, too, and measure what’s most effective with in-depth analytics.

Social media & forum tools

These tools can help to save time finding leads on social networks such as LinkedIn and Twitter.

27. LinkedIn Sales Navigator

top lead generation tools linkedin sales navigator

LinkedIn Sales Navigator is LinkedIn’s tool for finding prospects on a popular social network. The tool includes a more advanced search filter for finding prospects, displays more detailed information for prospects at a glance (including phone numbers and job titles), lead saving, qualified lead recommendations, and InMail credits.

28. Twitter Search

Using Twitter Search, you can search tweets to find people who could use your service or product. For example, if you’re a web designer, you may search the term “web designer” to find companies who have tweeted in search of a web designer. Then, you can retweet them or try to find a direct employee’s contact information using one of the email tools we mentioned in this list.

29. Quora

Quora is a huge forum for people to ask questions. It’s similar to Yahoo Answers but the responses on Quora are generally of a higher-quality and provide more insight. Using Quora, you can search for questions from your target audience and provide helpful answers. This will create awareness for your company, product, or service. This works not only for the person who originally asked the question but also future visitors who find the page via search.

Customer research/survey tools

Using survey and customer research tools, you can gain useful information on your target audience such as what websites they visit, if they found your website useful, how much they’re willing to spend, etc. All of this information can then be used to tweak your website and sales process to better serve potential customers.

30. ProProfs Survey Maker

As a cloud-based software, ProProfs Survey Maker allows you to capture qualified leads and identify their pain-points. The online survey tool helps you pick questions that enables your operators to understand the prospect’s purchasing intent and customize their interactions going forward. Distribute surveys effortlessly through email, social media or embed a form on your website to maximize the likelihood of reaching your target audience faster. A 15-day trial of ProProfs Survey Maker is available with the paid plans starting at $ 7/month.

31. Crystal

When you’re reaching out to a lead for the first time, it’s critical to understand who they are. Crystal uses AI to predict anyone’s personality from their online footprint, helping you write and speak with the most effective style. It’s like having a coach for every conversation.

32. Qualaroo

Qualaroo is a tool for gathering feedback from visitors on your site. You can use the tool to show survey and popup lead generation forms on your site. You can ask customers questions like, “Is our pricing clear enough?”, “Did this page answer your question?”, etc. and then use that data to better optimize your site.

33. Google Forms

While it won’t have the level of integration and analytics that come with tools like Survicate or Qualaroo, Google Forms can still be useful in creating surveys. The tool is easy to use, and best of all, it’s free.

Calendar tools are useful in lead generation to schedule meetings without going through a lot of back and forth between prospects to find a time that works. By allowing potential prospects to simply schedule a time on your calendar, you can make it much easier to schedule sales calls or demo requests.

Calendly makes it easy to schedule meetings, sales calls, demo requests, and so on. With the tool, you’d simply set the times you are available, and prospects can choose a time from your schedule that works for them. You can even add a Calendly link to your email signature.

35. Doodle

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Doodle is another solid option for easy meeting scheduling. In addition to simple scheduling options, Doodle allows participants to vote on the best times that will work to meet. The organizer can then pick the best option. This can make it easy for scheduling meetings with multiple people.