07 Apr
Do you want to be fluent in email marketing? Here I give you a quick review on the top 10 email marketing terms you must know. After reading this post, you’ll be able to speak more confidently in your marketing meetings.
- What is A ESP?
ESP is an acronym which stands for Email Service Provider, a software service that allows email marketers to send out email marketing campaigns to their subscribers.
One of the main features of ESP is that it should be able to host email marketing services for an infinite amount of clients and businesses. The best email service providers should include the ability to:
- create and handle email subscriber lists
- send emails manually or automatically
- able to personalize and produce dynamic content
- customize email templates in a simple manner
- help with list classification
- report detailed analytics on each campaign
- allow testing emails
You can have all of these essential features, in the ESP system of the AvangEmail.
- What do you mean by Marketing automation?
Marketing automation has several subtleties in the marketing world. When it comes to email marketing, marketing automation refers to the process in which an email marketing software sends email campaigns to your customers, based on a set of pre-defined triggers.
For example, you can use marketing automation to send special offers to customers who have spent $500.
Other triggers are like when a subscriber joins into a specific list, an anniversary date, a purchase, when a subscriber spends a certain amount of money, and more.
Marketing automation gives email marketers the chance to reach more customers efficiently. So the use of email automation is increasing daily.
- Dynamic content
Dynamic content is a kind of content which will be displayed according to the subscriber’s information.
In this world of high tech software and data, it’s not a good idea to only display content. Instead, with the help of dynamic content and personalization, you can help improve your sales.
As an example, email marketers can use gender to determine the type of content to be displayed. A clothing retailer can segment data to represent their men’s collection to male subscribers and their women’s collection to female subscribers.
- Have you heard Multivariate testing?
Multivariate testing is a method that you test different variables in an email to determine the main features which work best.
Marketers can use the fact that different audiences respond better to different images, colors, font, offers, etc.., to see which combination is optimized to reach the end goal.
It’s important not to confuse multivariate testing has a sharp difference with A/B testing. The latter (A/B testing) is a tactic for examining only one variable, while the former (multivariate testing) involves many variables.
For example, a multivariate test might include one test email with a bold image at the center, and only one call to action. The other test email may be more complex, with two CTA and no photos. So there are many variables that you can try.
Would you like to test these two samples to determine which is more effective?
Try for free AvangEmail ESP to find out how to increase your click-through rate.
- What is exactly a Transactional email?
You’ve probably gotten so much of this term. A transactional email is an automated email that is triggered by a purchase. Transactional emails are very crucial to the email marketers.
With the help of AvangEmail’s ESP, you should be able to easily edit, build, and optimize all your transactional emails. As an examination of the importance of transactional email, you can send an automatic thank you email after a purchase, or a follow-up discount code after purchase, purchase receipts and so on.
- What is Click-through rate?
Probably you want to know how many people clicked on an image, hyperlink, or CTA in an email? Click-through rate (CTR) is a metric that measures the clicks.
Measuring the CTR is a great way to determine how effective a particular email is. Although the range of click-through rates can vary, a click-through rate of between the range of 20-30% indicates that an email is performing well. If you noticed that your CTA rate is below this range, you may have to change some thing and even it’s a ood idea to do some tests to find out that what would be more suitable for you.
It’s worth noting that the AvangEmail’s ESP provides reporting so you can monitor your click-through rates of each of your campaigns.
- Personalization
Personalization is all about marketing these days and so is email marketing. Email personalization is the idea of customization of the content, based on the subscriber’s data. This data may include the name of subscribers, their interests, desires, birthdays, and more.
Please note that inclusion of the subscriber’s first name in the subject line of email increases open rates by 20%.
Also it has been proven that personalization increases open rates and drives revenue by as much as 760%. So personalization is a vital part of AvangEmail platform.
- Email Deliverability
Email deliverability is the process of delivering an email to a subscriber’s inbox.
To do this, the most crucial issue is to find a reliable ESP with a good reputation and high deliverability rates, in orther to reach the emails right to the subscribers inboxes as opposed to running into issues such as bounces, spam problems, bulking, ISPs, and more.
A list of actions that may hurt email deliverability may include:
Sending from a free domain (gmail, yahoo, hotmail, etc.) rather than a business name
Sending too many images
Using single opt-ins as opposed to double-optins
Writing spammy subject lines
Not being mobile responsive
Making unsubscribing difficult so people mark you as SPAM rather than unsubscribing
Not testing email load times
AvangEmail’s ESP makes avoiding these pitfalls easy.
- What is Hard bounce?
A hard bounce is when an email is returned to sender due to one of the below reasons:
invalid email address
Incorrect domain name
Sending to an email address that isn’t real
Recipient is unknown
If you have a high volume of hard bounces, this will decrease the deliverability rates.
AvangEmail’s ESP monitors hard bounces and gets rid of invalid email addresses as soon as possible. It also automatically removes hard bounces from your subscriber lists for you. That way, you won’t have to worry about being penalized.
- And what is Soft bounce?
A soft bounce is an email that failed to deliver because of temporary reasons, for example when a file is too big or a recipient’s inbox is full.
Fortunately, these soft bounces are not as problematic as hard bounces, and AvangEmail’s ESP will try and deliver these soft bounces again.
Wrap up
We hope that this comprehensive guide gives you confidence in email marketing speaks. We want to encourage you to continue your studies. Take a look at this detailed glossary of email marketing terms if you want to know more about email marketing.
